Teaching assistant in Istanbul Aydın University at communication faculty and GBTimes media general manager Assistant professor doctor Michael Kuyucu who published a notice about radio channel and radio ratings in a ‘1st International Communication Science & Media Studies’ congress which arranged in Kocaeli University explained that university students in Turkey want to listen to music more than radio, and there is on the rise to listen to radio from internet and mobile media.
Assistant professor doctor Michael Kuyucu who attended the ‘1st International Communication Science & Media Studies’ congress which arranged in Kocaeli University presented his radio listening research which he applied 990 university students and which was about ‘Rating Notion and Radio Channel: Radio Listening Habits of University Students’ .
In his notice, Kuyucu mentioned that the last radio listening research in Turkey was made in March, 2013. He emphasized that don’t have a radio listening research up to today made clumsy this sector, therefore the effort in this sector is abused. Assistant professor doctor Michael Kuyucu said the radio channel has not been measured for a year and 4 months and this hit the radio for six. An interesting findings about radio channel are in his research which published in his notice book and contains radio listening habits of university students.
While the Time of Radio Listening is Decrease, The Music is The Most Listened on Radio
Assistant professor doctor Michael Kuyucu indicated that the university students listen to radio less than a hour, this is because especially the young generation has passed to internet and social media. Datum from research:
- 63% of university students listen radio less than a hour. 33,3 % of university students listen radio for 2-4 hours and 3,6 % of university students listen radio more than 4 hours.
- 61,8 % of university students who attended to research indicated that they listen radio outside from house, 38,2 % said that they listen radio at home.
- 80,6 % of universitu students listen radio on weekday, 19,4 % of them listen radio on weekend.
- 24,8 % of them listen radio between 07- 10 am, 21,8 % of them listen radio in the afternoon between 2-5 pm.
- 43% of them listen both Turkish and foreign music. 37,6 % of them only listen Turkish music.
- 64,2 % of university students indicated that they listen to radios which broadcast music weighted. 29,1 % of them indicated that they listen to radios which both music and thematic broadcast.
- 61,9 % of university students indicated that they prefer music programmes, but 23% of them prefer newcasts.
- 30.3 % of them indicated that they listen radio streaming, 28,8 % of them listen via mobile phones, and the 26,3 % of them listen radio via auto-record in their cars.