Michael (Mihalis) Kuyucu participated to Digital Communication İmpact “International Academic Conference” which was on İstanbul Ticaret University.
Kuyucu, expressed his article – research that he has done about TV and Twitter. He announced his article called as “Television and Social Media: Twitter Usage in TV Series in the example of MEDCEZİR Series” . Michael Kuyucu, expressed TV uses Twitter especially to market itself in social media, and makes public relations in free via internet. İn his research he expressed how the Turkish popular TV series called as “MEDCEZİR” markets itself, how the social media users reacts in Twitter, the use of hashtag, the total reach in social media and the strategy of the series used in social media