Michael Kuyucu in IRC-2014 Conference

Michael Kuyucu attanden to “International Research Conference on Business, Economics and Social Science” (IRC-2014)in 20th of September 2014. He expressed in his paper how Turkish radios use social networks and Facebook in tha sample of Turkish popular radio called Powerturk Fm.Michael Kuyucu presented his paper called as “Usage of Social MediaNetworks in Radio: Facebook and Powertürk Case” in the conference.

Foto 2

Foto 3

Kuyucu , expressed in his research how radios use Facebook and what they do in their Facebook pages for marketing and PR.

Program Information
Programmer / DJ Information
Song Share
Video Clip Share
Distribution of Gifts
Poem and Apothegm Share
Event – Concert Information Share
Photograph Share

Michael Kuyucu in his paper titled the acitivites of Powerturk Fm like this:

Content Type
  • Information about the program content
  • Link to the Website of radio for the interview text
  • Concert / event information and poster
  • Concert /event promotion video
  • Radio Broadcast Stream Information
  • Holiday and special day greetings
  • Music news with information from the singers
  • Visuals of their outdoor advertising
  • Link and Information about the prize competitions
  • Link and Information about the photos uploaded on the Instagram account of the Radio Station
  • PR Work (Photos and information of the concerts sponsored by the radio station)
  • Short interviews with listeners who won prizes (video)