Michael Kuyucu published a notice in ‘Twelfth The IIER International Conference’ which was arranged on the 19th February, 2015 in Istanbul.
Kuyucu who prepared a report which tells about sponsorship race and rivalry in the samples of Nike and Adidas brand that happens in futbol industry analysed the sponsorship rivalry between Nike and Adidas in 2014 World Football Championship in his ‘Football Nike ve Sponsorship and the Battle of NIKE and ADIDAS in 2014 FIFA World Cup’ report.
