Michael Kuyucu participated to “2nd International Conference on Education Social Sciences and Humanities” conference which was held in Istanbul on the 6-8th of July 2015. He presented his article titled as “”The Trade Relation of Media and Sports in the Example of Turkish TV broadcasting Rights of Football Matches and its Future”. İn his research Kuyucu, talked about the history of TV football broadcasting in the World and Turkey. He expressed that football and TV continuous to create a bigger economy with the addition of new media in the in the entertainment industry.