Michael Made a Presentation About The Marketing Mix and Radio

Michael Kuyucu participated in the conference called “2nd Economy Management and Marketing Research” which was organized in the 4th and 5th of December 2015 in İstanbul. Michael expressed how the radio stations market themselves by using the marketing mix and 4Ps in radio.

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Michael made a research about the top 10 radio stations of Turkish radio industry and illustrated their marketing activities and how they used 4P .

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