Murat Akın cited Michael Kuyucu’s article in his paper titled “”Measuring Spectator – Based Brand Equity In Turkish Professional Soccer Clubs” which was published in International Review of Management and Business Research Jıurnal – December 2016 issue. Akın cited the article titled “Futbol Endüstrisinde Sosyal Medya Pazarlama Uygulamaları” which was published Akademik Sosyal Araştırmalar Journal.
