The Gratifications of Y Generation Radio Listening Habits Research Published in Asos Journal

The article written by Michael Kuyucu about the gratifications of Y Generation Radio Listening Habits was published in the refereed journal “Asos Journal”. Michael in his paper called “A RESEARCH ABOUT the GRATIFICATIONS of Y GENERATION RADIO LISTENING HABITS” made a resaerch about the gratifications of Y Generation radio listening habits. The article was published in the 21^st issue of the journal in December 2015.

In the first part of the study there is a conceptual research about the term “Y Generation” its features and how this generation members consume media. In that part of the study there is a deep description of Y Generation and their specification based on their lifestyles. The most important characteristics on the media usage of Y Generation are examined in the light of the previous searches. In the research part of the study there is a questioner applied to 1010 Y Generation members in Turkey in İstanbul to exploit the motivations of this generation members listening to radio and their effects.